Tech Sales & Business Development
Master the art and science of selling technology solutions and driving business growth in the fast-paced tech industry. Develop essential skills for a lucrative career in Nigeria's tech ecosystem.
Core Competencies Developed
This program focuses on the unique challenges and opportunities of selling technology products and services (SaaS, PaaS, IaaS, etc.).
- Understanding the Tech Landscape: Market trends, key players, product types.
- Sales Methodologies: Solution Selling, Challenger Sale, Consultative Selling.
- Prospecting & Lead Generation: Identifying and qualifying potential clients.
- Sales Pitching & Presentation Skills: Communicating value effectively.
- Negotiation & Closing Techniques: Handling objections and securing deals.
- CRM & Sales Tools Mastery: Using tools like Salesforce, HubSpot Sales Hub.
- Business Development Strategy: Market analysis, partnership building, go-to-market planning.
- Account Management & Customer Success Basics.
Learning Modules
Structured modules combine sales theory with practical role-playing and case studies relevant to the Nigerian market:
Module 1: Introduction to Tech Sales & the Buyer Journey
Module 2: Effective Prospecting & Qualification
Module 3: Crafting Compelling Value Propositions & Pitches
Module 4: Sales Negotiation & Objection Handling Masterclass
Module 5: Leveraging CRM for Sales Success
Module 6: Business Development & Go-to-Market Strategies
Module 7: Building Relationships & Account Management
Career Paths in Tech Sales
Graduates can pursue roles such as Sales Development Representative (SDR), Business Development Representative (BDR), Account Executive (AE), Account Manager, Sales Engineer (with technical background), or Business Development Manager within tech companies in Lagos and across Africa.
Ready to Drive Revenue in the Tech Industry?
Develop the skills to become a top performer in tech sales and business development. Enroll in our Lagos-focused program.
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